03 Delivery
From brief to live in 5 to 10 working days
The brief is the slow part and the build is the fast part, which is the opposite of how most people budget the time.
Brief and offer
Offer, audience, single action and the one objection to answer, settled in writing. Nothing is designed until this is agreed.
Day 1 to 2Copy
Headline, proof, deliverables, objection handling and form labels written and approved. On a landing page the copy is the page.
Day 2 to 4Design and build
One action, no navigation out, mobile first, against a hard performance budget measured on a real device.
Day 4 to 8Instrument and verify
Tracking wired, then a real submission put through it to confirm the lead reached the inbox, the CRM and the conversion report.
Day 8 to 9Launch and first read
Page live, spend switched on, and a first read of the numbers once there is enough traffic to say anything honest about them.
Day 10
04 Measurement
What gets measured, and how
A landing page that cannot be measured is a brochure with a form on it. Four layers, and the fourth is the one most builds skip.
- Page analytics. Google Analytics 4 with the page view, scroll depth, form start and form submit as distinct events, so you can see where a visitor stopped rather than only that they left.
- Ad platform conversions. Google Ads and Meta conversion events, so the platforms optimise toward leads rather than clicks. Without this the algorithm is guessing.
- Lead attribution. Every lead carries the campaign, the ad group, the page variant and a timestamp, which is what makes two pages comparable at all.
- A server-side record. A copy of the submission written on the server. Ad blockers and failed browser events silently lose leads that a client-side-only setup never knows existed.
On A/B testing honestly
05 Compliance
Ad platform and data rules
Three practical constraints reach every campaign page. Disapprovals cost more time than the build did.
- Ad platform requirements. A working privacy policy, real contact information and an accurate description of what is being sold. Accounts get disapproved for missing policy pages far more often than for ad text.
- Consent for the form. The General Data Protection Regulation applies wherever your users are in the EU or the UK, and an equivalent regime applies elsewhere. Purpose-specific notice, and a route to withdraw.
- Automated follow-up. Commercial messaging is consent-first almost everywhere: CAN-SPAM in the United States, and the ePrivacy rules read with the GDPR across the EU and UK. Each needs a real opt-in, an identifiable sender and an unsubscribe that works.
06 The people
Who do you actually work with?
A landing page is small enough that a large team slows it down. Two founders own it end to end.
The person who writes the page is the person who measures it. Fewer handoffs is why one ships in days rather than weeks.
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Dhanush Prabha
Co-Founder, CTO and CMO
Writes the copy, builds the page, wires the events, and reports on cost per qualified lead.
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Sriram Ravichandran
Founder and CEO
Sets the offer and the qualification bar, and decides what a good lead is worth.
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07 Cross-border
How do we work with clients in another country?
None of this needs you to be in any particular country. The work is remote either way, so these are the answers a buyer asks for before signing, and they are the same on every engagement we run.
Working hours
Our day runs on UTC+5:30. The overlap window with your team is written into the scope rather than assumed, and everything outside it runs asynchronously.
How we communicate
One written update a day on the channel you already use, a standing weekly call inside the overlap window, and a named person to escalate to. Nothing important is agreed only on a call.
Who you contract with
Synerdyn Private Limited, the company behind IncorpX, named in the agreement with its registration number. The governing law and the forum are agreed before you sign, not after a dispute.
Currency and payment
Invoiced in your currency or in ours, your choice, and settled by bank transfer. Milestones are tied to deliverables you can see, never to elapsed time.
What you own
Copyright in everything built for you is assigned on final payment: source code, design files, prompts, configuration and documentation. Third-party licences are listed by name so nothing is a surprise later.
Where data sits
You choose the region your data is stored and processed in, and the answer is written down before the build starts, with who at IncorpX can reach it and for how long.
Offset from our working day standard time
- London-5:30
- Dubai-1:30
- Singapore+2:30
- Sydney+4:30
- New York-10:30
- San Francisco-13:30
IncorpX is a brand of Synerdyn Private Limited. The contracting entity, the governing law and the invoicing currency are all named in the proposal before you sign anything.
08 Reference
Terms used on this page
- Message match
- The headline repeating the advertisement's promise in the same words, so a visitor from a paid click does not have to re-orient.
- Above the fold
- What is visible without scrolling. On a phone, roughly the headline, one proof line and the first call to action.
- Conversion rate
- Completed actions divided by sessions, for a defined action and period. Comparable only against the same definition.
- Server-side lead record
- A copy of the submission written on the server, so an ad blocker or a failed browser event does not lose the lead.
- Message-level attribution
- Carrying the campaign, ad group and variant with the lead, which is what makes two pages comparable.
- Sender registration
- Registering the sending entity and its message templates before commercial messages are delivered. The form it takes differs by market; the requirement for a real opt-in and a working unsubscribe does not.
- GDPR
- The EU and UK data protection regime. Article 83 sets administrative fines of up to €20 million or 4% of worldwide annual turnover, whichever is higher, which is why consent, retention and access control are build decisions here rather than paperwork.
09 Questions
Landing page FAQs
Next step
Send us the ad and the page it points at.
We will come back with what is breaking the message match, what the tracking is missing, and a fixed quote to rebuild it. Usually within one working day.
Read by Dhanush Prabha, our CTO, not a form queue. Reply usually within one working day, in your time zone.
