03 Delivery
Brief to live in 5 to 10 working days
The brief is the slow part and the build is the fast part, which is the opposite of how most campaign timelines are budgeted.
Step 1: Brief and offer
Offer, audience in Imphal, single action and the one objection to answer, settled in writing. Nothing is designed until this is agreed.
Day 1 to 2Step 2: Copy
Headline, proof, deliverables, objection handling and form labels written and approved. On a landing page the copy is the page.
Day 2 to 4Step 3: Design and build
One action, no navigation out, mobile first, against a hard performance budget measured on a real device.
Day 4 to 8Step 4: Instrument and verify
Tracking wired, then a real submission put through it to confirm the lead reached the inbox, the CRM and the conversion report.
Day 8 to 9Step 5: Launch and first read
Page live, spend switched on, and a first read once there is enough traffic to say anything honest about the numbers.
Day 10
04 Compliance
Ad platform and data rules
Three practical constraints reach every campaign page. A disapproval costs more time than the build did.
- Ad platform requirements. A working privacy policy, real contact information and an accurate description of what is being sold. Accounts are disapproved for missing policy pages far more often than for ad text.
- Consent for the form. The Digital Personal Data Protection Rules, 2025 were notified on 13 November 2025 by the Ministry of Electronics and Information Technology, with the main obligations commencing on 13 May 2027.
- Automated follow-up. Commercial SMS in India requires registration on the DLT platform under the Telecom Commercial Communications Customer Preference Regulations, 2018, administered by the Telecom Regulatory Authority of India. The entity, the sender header and every content template are registered, and unregistered messages are blocked by the operators.
05 Reference
Terms used on this page
- Message match
- The headline repeating the advertisement's promise in the same words, so a visitor from a paid click does not have to re-orient.
- Above the fold
- What is visible without scrolling. On a phone, roughly the headline, one proof line and the first call to action.
- Conversion rate
- Completed actions divided by sessions, for a defined action and period. Comparable only against the same definition.
- Server-side lead record
- A copy of the submission written on the server, so an ad blocker or a failed browser event does not lose the lead.
- Core Web Vitals
- Google's field metrics for page experience. LCP under 2.5 seconds and CLS under 0.1 are the two a campaign page most often fails.
- Data Protection Board of India
- The adjudicating body under the Digital Personal Data Protection Act, 2023. The Schedule to that Act sets fixed rupee ceilings rather than a share of turnover: up to ₹250 crore for failing to take reasonable security safeguards against a personal data breach, up to ₹200 crore for failing to notify the Board and the people affected, and up to ₹50 crore for a breach of any other provision. That is why consent, retention and access control are build decisions here rather than paperwork.
06 Questions
Landing pages in Imphal: FAQs
Next step
Send the ad and the page it points at.
We will come back with what is breaking the message match, what the tracking is missing, and a fixed quote to rebuild it. Usually within one working day.
Read by Dhanush Prabha, our CTO, not a form queue. Reply usually within one working day, in your time zone.

