03 Choosing
Business website or landing page?
They are different instruments and companies routinely buy the wrong one. A website is navigated over weeks; a landing page is measured over a campaign.
| Business website | Landing page | |
|---|---|---|
| Job | Answer everything a buyer asks over a long evaluation | Convert one audience on one offer |
| Pages | 8 to 15, navigable | One, with no navigation out |
| Lifespan | Years, edited continuously | A campaign, replaced when the offer changes |
| Measured by | Enquiries, search visibility, credibility | Conversion rate against ad spend |
| Built in | 4 to 6 weeks | 5 to 10 working days |
Most companies need both
05 Delivery
How the build runs
Five stages, each ending in something you approve. The evidence audit comes first because it decides the page plan, and the page plan decides everything after it.
Step 1: Evidence audit
We list what the company can actually prove: named clients, completed projects, certificates with numbers, capacity, years in operation. Permission requests for logos and case studies start here.
3 to 5 daysStep 2: Page plan and wireframes
Pages chosen by what a buyer evaluates, each wireframed for structure and approved before any visual design begins.
1 weekStep 3: Design and content
A design system built for scanning, and real content written or edited: service pages, case studies to a fixed structure, certifications with dates.
1 to 2 weeksStep 4: Engineering
Mobile-first build, content management system with labelled editable regions, enquiry routing into your CRM, and a staging URL your team reviews.
1 to 2 weeksStep 5: Credibility and compliance check
Every claim checked against its evidence, the statutory footer verified, consent notices in place, and templates measured against the Core Web Vitals thresholds.
2 to 3 days
06 The people
Who do you actually work with?
Four founders, named. The corporate site your buyers check is built by the people whose names are on the company.
The evidence audit is done by the person who will build the site, so nothing is promised in a plan that cannot be delivered.
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Dhanush Prabha
Co-Founder, CTO and CMO
Builds the page plan around what a buyer evaluates, then the templates and the editable regions behind it.
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Sriram Ravichandran
Founder and CEO
Decides what evidence the site can stand behind, and signs off every claim before it is drafted.
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07 Cross-border
How do we work with clients in another country?
None of this needs you to be in any particular country. The work is remote either way, so these are the answers a buyer asks for before signing, and they are the same on every engagement we run.
Working hours
Our day runs on UTC+5:30. The overlap window with your team is written into the scope rather than assumed, and everything outside it runs asynchronously.
How we communicate
One written update a day on the channel you already use, a standing weekly call inside the overlap window, and a named person to escalate to. Nothing important is agreed only on a call.
Who you contract with
Synerdyn Private Limited, the company behind IncorpX, named in the agreement with its registration number. The governing law and the forum are agreed before you sign, not after a dispute.
Currency and payment
Invoiced in your currency or in ours, your choice, and settled by bank transfer. Milestones are tied to deliverables you can see, never to elapsed time.
What you own
Copyright in everything built for you is assigned on final payment: source code, design files, prompts, configuration and documentation. Third-party licences are listed by name so nothing is a surprise later.
Where data sits
You choose the region your data is stored and processed in, and the answer is written down before the build starts, with who at IncorpX can reach it and for how long.
Offset from our working day standard time
- London-5:30
- Dubai-1:30
- Singapore+2:30
- Sydney+4:30
- New York-10:30
- San Francisco-13:30
IncorpX is a brand of Synerdyn Private Limited. The contracting entity, the governing law and the invoicing currency are all named in the proposal before you sign anything.
08 Reference
Terms used on this page
- Page plan
- The agreed list of pages and what each one has to answer. Priced against, and the reference for every later change request.
- Evidence audit
- A written list of what the company can prove, with the source for each item. It decides which claims reach the site.
- Statutory footer
- The block carrying the CIN, registered office, contact details, GSTIN and policy links.
- Design system
- The reusable type scale, colours, spacing and components a site is assembled from, so page fifteen matches page one.
- Lead routing
- Sending an enquiry straight into a CRM with the page, campaign and timestamp attached, instead of an inbox.
- GDPR
- The EU and UK data protection regime. Article 83 sets administrative fines of up to €20 million or 4% of worldwide annual turnover, whichever is higher, which is why consent, retention and access control are build decisions here rather than paperwork.
09 Questions
Business website FAQs
Next step
Send us your company profile. We will send back a page plan.
The pages a buyer in your sector actually reads, what each one has to prove, and a fixed quote. Usually within one working day, and yours to keep either way.
Read by Dhanush Prabha, our CTO, not a form queue. Reply usually within one working day, in your time zone.
