PPC Specialist

IncorpX helps businesses in India with registration, compliance, taxation, and licensing. Every inquiry is a real person with a real problem, which makes paid acquisition here more interesting than most: intent is high, the keywords are competitive, and lead quality varies enormously between campaigns that look identical on the surface.

You will own paid media across Google Ads, Meta, and Microsoft Advertising. That is the full loop: audience and keyword research, campaign structure, ad copy, creative direction, landing page feedback, conversion tracking, bid and budget strategy, testing, and reporting. You will not be handed a strategy to execute. You will build it.

The part of this role that matters most is lead quality. We can already generate cheap clicks. What we need is someone who works back from what the sales team actually closes, kills the campaigns that produce noise, and puts the budget where it earns. That means getting comfortable in the CRM data, not just in the ad platforms.

You will work with the SEO, content, and design teams for landing pages and creative, and with the developers for tracking. If you enjoy owning a number and having the freedom to move budget to defend it, this role gives you that.

Day to day, here’s what you’ll own:

• Own strategy, structure, and day-to-day management for Google Ads, Meta Ads, and Microsoft Advertising.
• Run Search, Performance Max, Display, and remarketing on Google, plus lead generation and conversion campaigns on Meta.
• Build campaign architecture that stays readable at scale: sensible ad groups, tight targeting, disciplined negatives.
• Write ad copy, brief the design team on creative, and test both properly rather than once.
• Own conversion tracking with the development team: GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Work back from closed leads in the CRM to find which campaigns produce revenue, and reallocate budget accordingly.
• Manage cost per lead, cost per acquisition, conversion rate, and impression share against agreed targets.
• Review search terms regularly and keep the traffic clean.
• Give the team specific, evidence-backed feedback on landing pages instead of blaming the page for weak conversion.
• Report on what happened, what you changed, and what you expect next, with the numbers attached.
• Keep campaigns inside platform policy and advertising standards for financial and business services.

The right candidate brings most of the following:

• 3 to 5 years managing paid campaigns with your own hands on the account.
• Strong Google Ads experience across Search, Performance Max, and remarketing.
• Strong Meta Ads experience across lead generation and conversion objectives.
• You have set up conversion tracking yourself: GA4, Google Tag Manager, and pixels, including debugging when it breaks.
• Fluent in cost per lead, cost per acquisition, return on ad spend, and quality score, and able to explain which one matters when.
• A track record of improving lead quality, not only lead volume. Be ready to talk through a specific example.
• Comfortable owning a monthly budget and defending how you spent it.
• Clear reporting and communication. You will present numbers to people who will ask hard questions about them.

Not required, but a plus:

• Google Ads and Meta Blueprint certifications.
• Microsoft Advertising experience.
• Offline conversion tracking and enhanced conversions.
• Server-side tracking and Meta Conversions API.
• CRM-based revenue attribution.
• Microsoft Clarity, Hotjar, or similar behavior tools.
• Looker Studio dashboards.
• Paid experience in financial services, business services, legal-tech, SaaS, or consulting.
• Working knowledge of conversion rate optimization and landing page design.

The stack and toolkit you’ll work with on this role:

Beyond compensation, here’s what comes with the role:

• Hybrid working from our Gurgaon office.
• Full ownership of paid acquisition. You set the strategy rather than executing someone else’s.
• Budget authority within agreed targets, and the freedom to move spend when the data says so.
• A short line to the sales team, so you can see which leads actually closed instead of guessing.
• Design, content, and development support for creative, landing pages, and tracking.
• A clear route to a Performance Marketing Manager role as the function grows.

We accept applications only via email. Send your resume as a PDF to careers@incorpx.co.in with the subject line:

[IX-MKT-003] Application for PPC Specialist

In the body, share a short note covering your current role, total experience, notice period, current location, expected compensation, and a link to your LinkedIn / portfolio. Shortlisted candidates hear back within five business days.

A note on fees: IncorpX never asks candidates for payment at any stage of hiring. Treat any such request as fraudulent and report it to careers@incorpx.co.in immediately.