ADVAYA Plastic Circularity Innovation Launchpad - SIIC IIT Kanpur Cohort 2
by Pernod Ricard India Foundation
CSR-backed grants of Rs. 8 lakh to Rs. 12 lakh from SIIC IIT Kanpur for startups tackling plastic waste and circular-economy challenges.
CSR foundation of Pernod Ricard India backing climate, circular-economy, and water-stewardship startups via partner incubators.
Pernod Ricard India Foundation (PRIF) is the Section-8 social-impact arm of Pernod Ricard India, the local arm of the French spirits group Pernod Ricard, and is based in Gurugram. It exists to carry out the company's social responsibility commitments in the country, directing funds into work on social, environmental, and economic sustainability, with water stewardship, climate innovation, and the circular economy as recurring themes.
In the startup space, PRIF is among the more prolific corporate-CSR backers of climate and circular-economy ventures, and it works through three incubation partnerships rather than a single fund. The ADVAYA Plastic Circularity Innovation Launchpad, delivered with SIIC at IIT Kanpur, supports teams turning plastic-waste circularity into commercial products. The Climate-Smart Agriculture cohorts, delivered with NSRCEL at IIM Bangalore, back agritech ventures that help farmers withstand climate shocks. The Circular Economy cohort, delivered with IIM Calcutta Innovation Park, supports waste-to-value and circular-materials startups. Taken together, these programmes have funded 75+ startups, kept more than 5.5 lakh kg of waste out of landfills, and supported 400+ sustainable livelihoods.
PRIF's remit reaches well beyond incubation. It also runs initiatives spanning water, agriculture, and livelihoods; education and non-farm livelihoods; water, sanitation, and hygiene; healthcare; environmental conservation; and responsible consumption, with its 360-degree Water Stewardship Programme the single largest area of work.
There is no open application window. Startups come in only through the partner-incubator cohorts, and those selected typically receive milestone-linked grants of Rs. 5 lakh to Rs. 25 lakh alongside mentoring, lab access, and pilot opportunities tied to Pernod Ricard's own supply chain. Early-stage founders in climate-smart agriculture, plastic circularity, water technology, sustainable livelihoods, and circular materials should watch for cohort calls from NSRCEL, SIIC IIT Kanpur, or IIM Calcutta Innovation Park. More detail sits at prifoundation.com.
Pernod Ricard India Foundation currently has 1 program listed in this directory, including ADVAYA Plastic Circularity Innovation Launchpad - SIIC IIT Kanpur Cohort 2. Each program page covers the funding amount, eligibility and application process.
Pernod Ricard India Foundation is listed as a foundation / csr. It is not a government body, and its programs follow the organisation's own selection process.
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This directory is compiled from publicly available official sources and is provided for general information only. It does not constitute legal, financial, tax or professional advice. Funding amounts, eligibility criteria, required documents, deadlines and availability are determined by each program authority and change with every cycle, so the details shown here may be incomplete or out of date. Always confirm the current terms on the official program source before you apply or take any decision.
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